There's a dominant story unfolding in the media world these days -- the fast decline of newspapers and other mainstream media. But as Steve Yelvington notes in his reliably smart blog, our tendency to look for a single story (or averages) really masks the truer individual stories of successes and failures.
He noted, for example, that one Gannett newspaper is still making a profit margin of 45 percent!!
Another new blog post, from Editor and Publisher, strikes the same theme. Community and suburban newspapers are doing much, much better than metropolitan newspapers. Advertising was down 6.6 percent in the fourth quarter for these newspapers, their associations reported. Compare that to the 17-18 percent decline reported in a number of big newspaper companies.
Nancy Lane of the Suburban Newspapers of America had this to say about the group's performance:
"Community papers are affected by the current economic downturn but they are not in a crisis; they are not experiencing massive layoffs and they are investing in the future."
No comments:
Post a Comment